Silvassa-based well being and fitness-focused meals startup MYFITNESS mentioned Thursday it has raised practically $1 million in a seed spherical Led by 9 Unicorns.

Participation from spherical additionally seen Ashutosh Valani and Priyank Shah (co-founder of Beardo), Arjun Vaidya (Founding father of Dr. Vaidya), and Sharad Jain and Shreyans Jain (co-founder of Nutrabay).

In line with an official assertion, ImyfitnessI Will use the funds to extend its gross sales and advertising efforts and launch new merchandise. It’s also trying to broaden its workforce and develop system framework to achieve the milestone of Rs 100 crore ARR.

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“With the pandemic’s rising give attention to a wholesome way of life and vitamin, the well being meals phase in India is fortunately rising. With a robust give attention to world-class high quality and style in all our merchandise, we’re a robust wicket for stupendous development. Whereas others have fun the funding, we see it as a accountability to our traders and prospects who imagine in us and the model. Mohammad PatelMYFITNESS co-founder and CEO mentioned in an announcement.

Based in 2019 by Mohd Patel and Rahil Virani, MyFitness is a brand new age D2C model that goals to Making meals merchandise wholesome, tasty and nutrient-rich,

Startup claims to offer India’s first pure peanut butter 95% much less oil separation and a crunchier model of Chocolate Peanut Butter whereas retaining the dietary values.

“Regardless of being from a small city, we’ve got all the time believed in our imaginative and prescient of making a world class model with the cleanest and nutritionally balanced merchandise. We’re fairly excited and overwhelmed by the truth that this (MyFitness Peanut Butter) India’s first peanut butter model has obtained funding from India’s high accelerator funds and skilled D2C founders. Rahil Virani, Co-Founder and CMO, MyFitness, Informed.

Talking about investing, Apoorva Ranjan Sharma, Managing Director and Founder, 9 UnicornsMentioned MyFitness has the potential to construct a robust high and backside line within the well being meals phase.

“Startup funding to me is like investing in founders and the market wherein they’re attempting to carve their place. To me, the founders of MyFitness have extraordinary skills to construct a robust high and backside line within the well being meals phase. We have now full religion within the firm’s development story and we’re assured that our funding will assist it additional set up its management available in the market.”

Moreover, the Beardo co-founders mentioned, “India’s wholesome meals market is displaying speedy development, and MyFitness is an ideal instance of a model that’s carving out a brand new sub-category for itself. Nice founder with a superb technique is a mix able to go a great distance. ,

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