XI Group is to be launched in South East Asia and Hong Kong after buying the rights to fixtures from the Asian Soccer Confederation.

The remaining AFC Asian Qualifiers – Street to Qatar matches will probably be proven on the platform in Hong Kong and Thailand in 2021, earlier than the deal expands to cowl broadcast rights for all AFC competitions in South East Asian areas, except All XI. Indonesia, for 2022-24.

Eleven will look to quickly broaden this portfolio by specializing in native and domestically related rights, simply because it has completed with worldwide leagues and competitions in Taiwan and Japan.

XI is utilizing an OTT first strategy for areas by means of its XI Sports activities platform, partnering with native linear operators, complementary to make content material as accessible to followers as potential.

Native groups will probably be established in key areas, with Eleven’s Southeast Asia operations headquartered in Kuala Lumpur, Malaysia. As well as, native commentary groups and on-screen expertise will probably be recruited to have interaction viewers with genuine and impactful programming.

Staff Whistle, which was acquired by XI Sports activities in Might 2021, will convey its manufacturing capabilities to the platform’s new community, creating content material that goals to construct XI’s stay rights and interact youthful audiences.

Guillaume Collard, Eleven Group Chief Rights Acquisition Officer, stated: “We’re delighted to launch in South East Asia with a compelling bundle of AFC rights. We plan to construct a community of providers that’s native, accessible and out there to followers wherever and nevertheless they need to devour their favourite sports activities and leisure. Our AFC rights give us a terrific platform to develop from, as we work to serve audiences within the area in progressive and dynamic methods. We do.

Mark Watson, Government Chairman of Eleven Group, stated: “Eleven Group has been rising quickly in latest months. Our mixture of sports activities and leisure content material is watched over 4 billion occasions each month and we’re reaching extra followers all over the world than ever earlier than. We sit up for persevering with to construct and innovate our providing for followers. Our growth into numerous markets in South East Asia is a vital step in direction of fulfilling that ambition. Our groups will make the most of present capabilities within the Whistle division to provide extra digital content material, making our protection of the AFC probably the most partaking sports activities product within the area.



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