Once I go searching me, I’m astounded by how a lot innovation exists in our world at present. But I’m most excited in regards to the evolution of the smartphone. This single system gave strategy to new digital industries — to distant work, education, leisure and health — and the power to seize, discover and talk with anybody, wherever with the contact of a finger.


The smartphone is a portal to infinite progress. And at Samsung, we’ve got by no means taken that as a right.


It’s not sufficient for cell innovation to simply evolve with the world. Now we have to be a step forward, so our expertise will help remodel the way in which we expertise every little thing round us and make our lives simpler. That’s why we continuously push ourselves to interrupt the foundations of what a smartphone can do.



Breaking the Guidelines To Begin the Subsequent Chapter in Smartphone Historical past

In 2011, the Galaxy Notice merged the comfort and portability of smartphones with the expansive display screen and notepad-like performance of tablets. Some balked on the 5.3-inch show — thought-about huge then — however Notice created a legacy the place a big show is now the usual. The S Pen additionally stunned everybody. It empowered folks to bridge creativity with productiveness – at any time when inspiration struck, they may shortly write down their concepts and ideas in Samsung Notes.


In 2019, we dared to redefine smartphones as soon as once more. We launched our Galaxy Z Fold collection and introduced a completely new kind issue to the cell trade. Our cutting-edge foldable design modified how folks used their telephones. With Flex mode, video calls are hands-free and simpler. And multitasking with a number of home windows can also be a breeze, as your cellphone turns into tablet-sized within the blink of a watch. And as soon as once more, the trade took discover, with many cell firms now following in our footsteps to make foldables the subsequent large factor.



Innovating by Listening to Customers and Taking Notice

In a sea of smartphone sameness and iterative updates, our ambition stays agency: to detect the indicators that transformation is stirring — by listening to your suggestions — and proceed to ship cell experiences that empower us all to evolve.


We all know a lot of you have been stunned when Samsung didn’t launch a brand new Galaxy Notice final yr. You liked the unparalleled creativity and effectivity of the Galaxy Notice collection, which enabled you to modify from gaming nirvana to high-octane productiveness within the blink of a watch. You raved in regards to the lifelike S Pen, which many say rivals placing ink to paper. And we haven’t forgotten about these experiences you like.



Catalyzing the Subsequent Evolution of Galaxy

For years, Samsung has transformed the skeptics who thought our concepts have been inconceivable. Whether or not it’s a display screen that’s too large, a stylus nobody knew they wanted or a pro-grade digital camera that would actually deliver cell images out of the darkish.


With each contemporary evolution of Samsung Galaxy units, we’ve got launched options that redefine your complete cell class. And we’re about to rewrite the foundations of trade as soon as once more.


At Unpacked in February 2022, we’ll introduce you to essentially the most noteworthy S collection system we’ve ever created. The following technology of Galaxy S is right here, bringing collectively the best experiences of our Samsung Galaxy into one final system.


With it, you’ll personal the evening — taking the perfect and brightest photographs and movies you’ve ever captured with a cellphone. Additionally, you will dominate the day with energy, pace and instruments that may’t be discovered elsewhere. You’ll take pleasure in reducing edge-innovations made attainable due to the neatest Galaxy expertise but. All whereas feeling good about being a part of essentially the most sustainable Galaxy ecosystem. And, sure, you’ll assist Samsung rewrite the way forward for smartphones as soon as once more.


Prepare for the final word Extremely expertise.


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