By Dr. TM Roh, President and Head of MX Enterprise

After I go searching me, I ponder how a lot innovation exists in our world at the moment. Nonetheless, what I’m most enthusiastic about is the event of the smartphone. This single system gave solution to new digital industries – for distant work, education, leisure and health – and the power to seize, discover and talk with anybody, wherever with the contact of a finger.

Smartphones are the portal to infinite progress. And at Samsung, we by no means took it calmly.

It’s not sufficient for cell innovation to simply sustain with the world. We’ve got to go one step additional, so our expertise can assist change the way in which we expertise every part round us and make our lives simpler. That is why we consistently push ourselves to interrupt the foundations of what a smartphone can do.

Breaking the Guidelines to Begin the Subsequent Chapter in Smartphone Historical past

In 2011, the Galaxy Word mixed the comfort and portability of a smartphone with the extensive display and notepad-like performance of a pill. Some emphasised a 5.3-inch show – thought of too giant again then – however the Word made a legacy the place a bigger show is now commonplace. The S Pen additionally shocked everybody. It empowered folks to bridge creativity with productiveness – they might rapidly jot down their ideas and concepts in Samsung Notes at any time when inspiration struck.

In 2019, we dared to redefine the smartphone as soon as once more. We launched our Galaxy Z Fold sequence and introduced a very new type issue to the cell trade. Our leading edge foldable design modified the way in which folks use their telephones. With Flex Mode, video calls are hands-free and simple. And multitasking with a number of home windows can be a breeze, as your telephone shrinks to the dimensions of a pill within the blink of a watch. And as soon as once more, the trade took discover, with many cell firms now following in our footsteps to make foldables the subsequent huge factor.

Innovating by listening and being attentive to shoppers

In a sea of ​​smartphone similarities and iterative updates, our ambition stays steadfast: to detect the alerts which can be driving change – by listening to your suggestions – and proceed to ship the cell experiences all of us have to develop. empower for.

We all know a lot of you had been shocked when Samsung did not launch a brand new Galaxy Word final yr. You will love the unparalleled creativity and effectivity of the Galaxy Word sequence, which enabled you to modify from gaming nirvana to high-octane productiveness instantly. You made enjoyable of the dwell S Pen, which many say rivals ink on paper. And we have not forgotten concerning the experiences you’re keen on.

Catalyzing the Galaxy’s Subsequent Evolution

For years, Samsung has turned skeptics who used to assume our concepts had been unattainable. Whether or not it was an enormous display, a stylus that nobody knew they wanted or a pro-grade digital camera that would actually deliver cell images out of the darkish.

With each new growth of Samsung Galaxy gadgets, now we have launched options that redefine your complete cell class. And we’re about to rewrite the foundations of the trade as soon as once more.
At Unpacked in February 2022, we’ll introduce you to essentially the most exceptional S sequence gadgets we have made. The following era of Galaxy S is bringing one of the best of our Samsung Galaxy experiences collectively into one nice system.

With this, you’ll personal the night time – Taking one of the best and brightest footage and movies you’ve got ever captured with a telephone. You too dominate the day With energy, velocity and gear that may’t be discovered wherever else. Take pleasure in cutting-edge improvements made potential due to you Good Galaxy Expertise to date. feeling good about being part of all most sturdy Galaxy ecosystem. And, sure, you will be serving to Samsung Rewrite the way forward for smartphones.

Prepare for the final word extremely expertise.

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